Whether you are starting a new small business or already have one, you need to create a marketing plan that creates a strong online presence. With 97% of people researching local businesses online, meeting potential customers where they spend most of their time is critical. However, growing your small business in the digital realm is not easy. Between defining your audience, promoting your work, and spreading the word, it’s easy to see why you should be overwhelmed. Get involved in the development of a marketing plan and you may feel like you are trying to learn a foreign language.
Read: The Age of Overreliance on Marketing Technology
How to build a small business plan? There is no secret sauce to creating a business marketing plan. However, the strategies below can help small businesses get a great return on investment and even recover valuable time. Although summaries can be trial and error, investing time and money in your marketing will pay off in sales and brand name.
search engine optimization
Besides creating an attractive website, search engine optimization (SEO) is probably the most effective marketing strategy for small businesses. SEO is the process of optimizing your website and its content for search engines or end users to find your business quickly. Usually, the higher your ranking in Google, the more traffic and customers will be able to move to your website. With more than 35% of all traffic coming from the capital, customers looking for your services will be able to find your business in the search results.
Pay-per-click (PPC) advertising allows small businesses to display ads when consumers search for certain keywords in search engines. Although this can lead to costly campaigns, local markets are often less competitive and PPC models help you maintain a more organized budget 온라인 바카라사이트 주소.
It’s good, right? But how does it work?
You recommend certain keywords, such as “local publishing” or “offices near me”, and create ads around those phrases. The ad system will use an algorithm to display your ad in the search engine results pages (SERPs) based on factors such as keyword relevance and landing page quality. You pay every time someone clicks on your ad.
Read: What is Digital Marketing?
With a forecast of 4.3 billion email users by the end of 2023, email marketing is a great way to reach your target audience. In fact, 81% of small businesses say email is their lead generation and retention tool.
Email marketing is the only digital marketing tool that allows you to build a personalized relationship with your customers and keep them engaged long after their first purchase. You can send drip campaigns to your customers based on behavior, such as signing up for a consultation or purchase, or send regular newsletters with company and product updates.
To make the most of email marketing, consider these steps:
- Segment your customers based on demographics or events
- Use CRM or EPS to automate sending emails at the right time
- Develop a persuasive subject line to ensure your email is engaged
Social Media Marketing
If you want to reach a larger audience and stay in touch with your customers, social media is essential for small businesses. Although it is not the main factor in increasing sales, it can help you achieve your awareness and listing goals. The average user spends 3 hours a day on social networks. Although it may seem difficult at first, it is important not to spread too much and join all platforms.
Instead, focus on your audience. Where do they spend most of their time? What kind of content do they like? How can you have the most impact? Depending on your customer needs, consider these platforms:
- Facebook: Post fun photos, status updates and customer testimonials
- Twitter: Share news and respond to customer inquiries instantly
- Pinterest: Easily share visual content like blogs, infographics, e-books
- YouTube: Manage user-generated video content and brands
But remember this important detail: showing up on social media platforms when you think it’s not enough!
Your small business social media accounts can use their own clever strategies. Once you’ve identified where your target audience is hiding, create a content strategy and posting schedule. Stick with it for a few weeks and don’t be afraid to make small changes along the way.