Influencer marketing gives traditional marketing a hard time. In most top brands, influencer marketing budgets are now in the millions of dollars spent annually. Beauty giant Estée Lauder, for example, is spending 75% of its marketing budget this year on digital marketing, and influencer marketing is benefiting from that investment. According to Statista, Estée Lauder spent more than $900 million on influencer marketing in 2017 in the United States alone – a number that has grown since then, given the involvement of companies and influencers. But what exactly is influence marketing? And why should aesthetic practitioners know? After all, most practitioners do not have access to marketing budgets on a par with Estée Lauder.
With statistics in the US putting Instagram posts at around $1,000 per 100,000 followers and the likes of Kylie Jenner reportedly making around $1m per paid post, marketers are becoming more creative when it comes to influencer marketing. You don’t need a mega marketing budget to reap the benefits of this strategy. Whether you operate multiple clinics or operate as a sole proprietor, you too can benefit from collaborating with those who do. There has been a big change in the way influencer marketing 바카라사이트 is used since it exploded on the scene in 2016. Celebrity endorsements may be the first form of influencer marketing, but as consumers have become increasingly aware of the fakeness of the company influencer, focus has turned to greater accuracy. Far from celebrities to days people celebrate the brands and products they love.
This change allows cosmeticians to work with smaller actors, or those who are not actors at all, but only those who -support your brand values. Today, “influencers” don’t necessarily mean celebrities, models, or reality TV stars. Even high-end brands like Estée Lauder’s use go a long way. Of course, they work with high-value spokespeople like Kendall Jenner and Karlie Kloss, but they also work with micro-influencers on YouTube and Instagram.
In a survey of 20,000 women by the advertising platform Blogin, half said that they buy things because of influencer advertising, especially on Facebook and Instagram. The right influencer can help you reach your target audience and increase engagement. In 2017, 92% of marketers using influencer marketing found it effective. And, according to Influencer Marketing Hub, influencer marketing is expected to more than double 2017’s figure this year.
How can beauty professionals tap into this trend and change it to appeal to their target audience and fit their budget? Here, we look at the important things to consider when finding the right fit for you, and highlight some pitfalls to avoid.
First of all, it is important to understand the features of each microphone before deciding which one is best to use. You don’t want to waste your time creating content for a platform where your audience isn’t really there. For example, Instagram has a larger user profile, while Facebook has a smaller one. Recent statistics show that only 10% of British women aged 55-64 use Instagram. So there is no point in starting Instagram advertising if most of your customers are over 55 years old.
On the other hand, the practice of micro-influencers comes especially in the Instagram platform; Because Instagram is visual, it’s easier for influencers to post photos of products and brand experiences instead of tweeting endorsements or posting on Facebook. With 64% of 18-29 year olds using the Instagram platform, if that’s your target market, Instagram would be a good match. Check out which influencers have a strong following on the platform and decide if they are a good fit for your brand, based on where your market is most involved.
It can help develop a customer base to make sure you understand who you’re trying to reach. You can create a group of influencers who have characteristics that your customers will recognize. To learn more about people and marketing in general, check out our guide to Marketing for Aesthetic Practitioners. It is important not to target an activist based solely on popularity and reach. Make sure they have demonstrated knowledge of beauty, skin care, or any treatment or service you want them to promote. Check out their past content, social media, and reputation. Do their views and values match yours? Do their sounds and moods match yours?
You can identify suitable influencers by using online tools such as BuzzSumo or Klear. You can also keep an eye out for relevant hashtags to identify micro-influencers that would make a good fit. A good place to start is to identify hashtags and keywords that are relevant to your business and see who is active in that area.
Obviously, for many makeup artists, factors such as budget and the artist’s geographic location can determine who can be your influencer. well and how to find them. Cost is a key consideration when working with an influencer – generally, the more followers a person has, the more they will spend. Influencer fees vary depending on the level of engagement an influencer has to offer and the number of followers they have. If the budget is tight and you can’t expand to support a paid actor, don’t forget the current customers, especially those who can have a great influence in your area and can be interested in your process. If you have developed a strong relationship with them, loyal customers may be happy to talk about your brand in a positive way, supporting your process and entering into discussions to promote your service and social media. Find out who is talking about your business on local social media sites and search using local hashtags. If you’re just a local influencer, for example, you’ll be interested in identifying local influencers or high profile people and thinking carefully about your approach.
How to interact with them to improve your quality. ‘Micro-influencers’ with a small following can be very powerful and accessible to influencers, many of whom will not have a large marketing budget. Those with as few as 1,000 …
